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Clare Cremin is SquareLemonPR's founder who offers Artist Management, Agent and Consultancy services, based in Melbourne, Australia.

The Australian Media Industry stalwart applies 30 + years of project management, contracts, and budgetary experience from her time at the Australian Broadcasting Corporation as a Television Content Manager, Factual Development Producer, Talent Scout, TV Producer, and Researcher.


She worked on many landmark music documentary series with inimitable Executive Producer, Paul Clark and his series “The History of Australian Rock and Roll” and “Bombora” and "Recovery".

Clare is dedicated to helping musicians connect with their natural audiences. She is well known in the media industry and with a wealth of connections in the Australian, Irish, USA, and UK media landscape. 


In addition to her work with SquareLemonPR, Clare is also a sought-after conference convenor and speaker, sharing her insights and expertise with musicians, managers and agents around the world.  Clare's engaging and informative presentations inspire discussion and lead to candid chats in an informal way.

She specialises in representing Folk and Roots artists | musicians and this is reflected in her current Roster:  



Ernest Aines Folk Alliance International Official Showcase Artist 2023        [USA]

                           Folk Alliance International Library of Congress  Showcase     [USA] 

                           Global Music Match

                           Your Roots Are Showing [Ireland]




Ernest Aines  [Australia]   

Lorraine Nash [Ireland]

The Brother Brothers [USA]   

Gangar Nordic Folk Rock [Norway]

David Francey  [Canada]

While & Matthews  [England]           

Isabel Rumble,  [Australia]


Melanie Horsnell 2021 Folk Alliance Global Music Match participant   [Australia]    




Americana Music Association UK

Association of Artist Managers

Folk Alliance Australia

Music Victoria




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